Marketing · May 2026
Marketing overview
Last 30 days
All channels
New campaign
AD SPEND · MTD
$24,180
↓ 8% vs plan
LEADS · MTD
428
↑ 22%
COST / LEAD
$56.50
↓ 24% (better)
ROAS
11.7×
↑ vs target 8×
Ads Center · active campaigns
All
Search
Social
Local
Pergola installs · Marin County LIVE
$4,820
SPEND · 14D
147
LEADS
Outdoor kitchen · summer push LIVE
$3,640
SPEND · 14D
68
LEADS
Before / after carousel · pergola gallery REVIEW
$2,180
SPEND · 14D
52
LEADS
Google Local Services · pergola contractor LIVE
$2,420
SPEND · 14D
62
CALLS
Time-lapse build · cedar pergola PAUSED
$640
SPEND · 14D
8
LEADS
Angi exclusive leads · outdoor living LIVE
$1,840
SPEND · 14D
23
LEADS
Spend by channel
MTD$24.1k
SPEND MTD
Google Search/PMax$9,18038%
Meta$5,32022%
Google LSA$4,35018%
Angi$2,90012%
TikTok$1,4506%
Other$9804%
Top audience · saved
EDIT
LOCATION
Marin +24 ZIPS
2.1M
INCOME
$180k+ household
340k
INTENT
"pergola near me" · 30d
8.6k
EXCLUDE
Past leads · renters
−4.2k
Conversion funnel · this month
REVENUE $284k
Impressions
412,000
412k
—
Clicks
18,400
18.4k
4.5%
Form starts
2,140
2.1k
11.6%
Leads
428
428
20.0%
Quotes sent
147
147
34.3%
Won deals
38
38
25.8%
Budget coach · AI
4 SUGGESTIONS
↑
Increase Marin pergola Google by $400/day. CPL is 41% under target, queue depth is healthy, capacity available.
↓
Cut TikTok by 60%. CPL is 2.3× the channel average, lead quality score is 31/100.
↻
Refresh Meta carousel creative. Engagement decayed 38% week-over-week. AI has 3 drafts ready.
⚠
Outdoor kitchen win-rate dropped to 22%. Worth pausing the summer push until capacity opens up Aug 4.
Top performing creatives · last 14 days
VIEW ALL · 42 CREATIVES
GOOGLE PMAX
Cedar pergolas, installed in 2 weeks
CEDARWORKS · MARIN COUNTY
META · IG
Outdoor kitchens · before/after
CAROUSEL · 6 FRAMES
LSA · LOCAL
Highest-rated pergola pros nearby
GOOGLE GUARANTEED
Leads by source · last 90 days
7D
30D
90D